Category:
Brand Identity
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Year:
2024
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Design Direction:
Vinicius Theodoro
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Designer:
Pedro
Luiz Pereira
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Project Manager:
Catharina Rocha
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Agency:
Gut Miami
The updated identity refines what makes Wild Turkey iconic, simplifying to amplify.
We removed the illustrative turkey from the logo to elevate the wordmark as the brand’s most powerful asset. A stacked variation increases flexibility, while the adoption of Thunder LC typography adds boldness and clarity.
The color palette was enhanced for vibrancy and contrast, removing dated tones and reinforcing a premium, modern feel. Supporting elements — textures, photography, and layout, follow a clear direction: premium, modern, bold.
A modular, expressive system built to let the product and the spirit, speak for itself.