Category:
Brand Identity
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Year:
2022
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Concept and Research:
Bárbara Scatolini
Lola Porto
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Designer:
Jess SouzaLuiz Pereira
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Project Management:
Bárbara Scatolin
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Copywriting:
Marley Muirhead
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COO:
Gabriel Seibel
This /twitchgaming project meant that everyone at the studio had to get clued up on streaming tools. It was a steep but exciting learning curve. For the brand, we needed to create something that unified all of Twitch’s different streamers without diluting their individuality. Most importantly, it had to work for the multiple different streaming set-ups that are used on the channel.
The end result is a fun, engaging and welcoming asset kit that amplifies the /twitchgaming brand. The assets are fully interactive and customisable which allows for streamers to add their own flare to their stream. We even created an asset manual that does more than just instruct: it gives streamers the chance to experience /twitchgaming’s tone of voice.